Dan Martin
Product Manager who builds products from zero. Took an e-commerce platform from idea to $10M revenue; rebuilt a 350K-visitor website from scratch.
I write production code, own tradeoffs, and improve onboarding completion, activation, and unit economics in regulated flows.
Experience
Building products that drive growth across fintech, e-commerce, and B2B SaaS.
Product Consultant
Freelance
- •Delivered UX recommendations that improved onboarding completion from 1% to 4% and cut compliance review time from 16 to 6 days
- •Built applicant scoring model using behavioral signals; reduced cost per qualified applicant from $400 to $181
- •Building a SaaS for music studio management using AI-native tools (Cursor, Claude, Bolt.new)
Senior Product Manager
Forge Global
- •Added "Browse companies" CTA that increased activations 21% (0.84% → 1.02%), worth ~$600K annually
- •Owned Issuer Marketplace product (9,000+ pages) for private market trading
- •Built experimentation program from scratch using LaunchDarkly + Heap, running 35+ tests
Senior Product Manager
Lendio
- •Owned onboarding and loan application product for SMB lending marketplace (75+ lending partners)
- •Routed high-traffic content to high-converting pages, increasing qualified applications 11%
- •Wrote A/B tests directly in code (JavaScript/Adobe Target) to validate UX hypotheses
Product Manager
Route
- •Designed qualification and routing experience that increased merchant submissions 18%
- •Rebuilt company website from scratch in 6 months, consolidating 4 subdomains (350K monthly visitors)
- •Partnered with engineering and DevOps to manage infrastructure; hired and managed web developer
Product Manager
Santan Solar
- •Built e-commerce platform from zero on WooCommerce, scaling to $10M revenue (60% of company total)
- •Partnered with plugin company to build custom dynamic freight pricing calculator
- •Managed team of 5; convinced skeptical leadership to invest in e-commerce
Skills & Tools
Technical skills that let me prototype, validate, and ship.
Technical
Analytics
Tools
AI & Prototyping
GitHub Activity
Building in public — contributions from the past year.
About Me
I'm a Product Manager who gets closest to the code. I've built experimentation programs from scratch, written A/B tests directly in JavaScript, and shipped features that drove millions in revenue. I thrive in ambiguous environments where I can take something from zero to one.
My approach combines product intuition with technical execution. I don't just write PRDs—I prototype in code, analyze data in SQL, and partner closely with engineering to ship fast. Whether it's improving onboarding completion rates or building out entirely new product lines, I focus on outcomes over outputs.
Education
BYU, Graduate Coursework in Computational Linguistics
Utah Valley University, BA in Spanish Linguistics
Professional Development
Reforge: Product Strategy, AI Strategy, Mastering Product Management
Get in Touch
Interested in working together? Send me a message.